Two unrelated products addressing very different needs reminded me of the difference between products and solutions. The value I didn’t get from the one product helped me appreciate the value offered by the other. The first product was a basketball system, the other one a network monitoring solution. How so? Read on…
Last weekend I decided to assemble the new basketball system my wife and I had bought for our older son for his sixth birthday. The box in which the basketball system was packed was huge and included many parts. It also included numerous large bags with nuts, bolts, and some funny looking hardware pieces.
The installation guide looked more like a book than the mini-booklet I was expecting. It was filled with warnings and also tasked me, the buyer, with verifying that all ~150 parts were there before starting the assembly. Six hours (!) later, after having to re-assemble at least two parts because of misinterpreting the cryptic drawings in the booklet, I had the basketball system standing ready to be used. Actually, it was almost ready.
What I still needed to do was to fill the base with sand (per the vendor’s recommendation sand was safer than water). So now I had to find a funnel and a store that sells sand (OSH) and schlep heavy sand bags home, spending another hour pouring the sand in through the funnel. When it was all done, I had one clear thought in my mind – there must be a better way! I wanted to get a product that would work for me, not a product that would make me spend an entire day on reading, planning, assembling, re-assembling, shopping, and pouring.
This week, Net Optics announced an exciting new solution – the appTap. It’s a plug-and-play network monitoring solution designed for monitoring remote branch sites. One of the many compelling things about the appTap is that it’s a complete solution. It comes with everything that customers would need for monitoring remote sites. It includes a Tap that opens up network access, monitoring software, a PC board that runs the software, extra ports for additional monitoring solutions and USB ports for extensibility (e.g., adding storage capacity). Once connected, the appTap provides instant visibility and can be accessed from anywhere using a standard browser. In simple words – the appTap isn’t really a product, it’s a complete, immediately usable solution.
Solutions vs. products? I’d take solutions any day…




